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Performance Marketing uses a range of channels to promote businesses and drive conversions. Some of the most popular channels include display ads, native ads, SEM, SMM, content marketing and SEO.

Display ads are visual ads that appear on websites and social media platforms. They can be static or dynamic and can include text, images and videos. 

Native ads are ads that blend in with the content of a website or social media platform, making them less intrusive and more engaging.

SEM, or Search Engine Marketing, is a paid search strategy that involves bidding on keywords to appear at the top of search engine results pages. SMM, or social media marketing, involves promoting businesses and products on social media platforms like Facebook, Twitter and Instagram.

Content Marketing involves creating and sharing valuable content that attracts and retains a target audience. 

Finally, SEO, or Search Engine Optimization, involves optimizing websites to improve their search engine rankings and drive organic traffic.

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