Contemporary outdoor advertising harks back to the 1880s in the United States when the local businessmen started using signage to lure individuals. To be honest it is successful enough especially with the rise in the automobile industry. Off late it is a global phenomenon with ads being presented in numerous forms. Our part of the world is no different and quite a few outdoor advertising agency in Kolkata have made an impact of positivity amongst the viewers. Be it a narrow street or a broad lane one can witness advertisements almost everywhere. Let us discuss a couple of advantages of this promotional form.